The Rise of Ryan Kaji

Ryan%27s+Toy+Review

Capitalism.com

Ryan’s Toy Review

Arielle Allen, Journalist

Ryan Kaji is a nine-year-old boy who started his own Youtube Channel in March of 2015. Kaji reviews toy products and teaches kids how to do simple tasks, which has proven to grow his channel and earnings in recent years. Kaji’s parents run all nine of his Youtube Channels, which have broken records in Youtube history, all taking place at his residence in Texas.

Over recent years, Kaji has defined the world of YouTube and has become an influential resource for kids all over the world. In the world of YouTube, Kaji has garnished billions of views.

Ryan alongside his parents. (People.com)

According to theguardian.com, “His family – who changed their real surname, Guan, to his on-screen surname, Kaji – now run nine YouTube channels. Ryan’s World was the most popular with 41.7m subscribers and 12.2bn views. Kaji’s most popular video, Huge Eggs Surprise Toys Challenge, has more than 2bn views, making it one of the 60 most-viewed videos ever on YouTube.”

Kaji’s progress on YouTube isn’t finished, the nine-year-old continues to break barriers.

Since Kaji’s extreme success, not only has he earned money, but he scored massive deals with major companies.

According to capitalism.com,  “A 2019 Business Insider article entitled “An 8-year-old boy is making $26 million a year on YouTube reviewing toys,” exposes that a kids’ entertainment company called PocketWatch can take credit for much of the star’s success. ” The company brought the Ryan’s World brand to Colgate, Nickelodeon, Bonkers Toys, Roku, and Walmart, expanding Ryan from YouTube. Now, Ryan’s World merchandise sells at Target, Walmart, and Amazon.”

As we look ahead into the next century, leaders will be those who empower others.”

— Bill Gates

Kaji not only uses YouTube, but different sources of income to make his name a household name in every home in America. Kaji has signed a multi-million dollar contract with Nickelodeon to produce his own show series, titled  Ryan’s Mystery Playdate.

Due to Kaji’s ability to reach kids his age, many parents love that the nine-year-old keeps kids at home entertained.

According to capitalism.com, “In the early years, parents fell in love with Ryan because they could get a feel for new toys before deciding to buy them for their own children. Kids enjoyed having an online playdate with a relatable “friend.” Retailers appreciated the boost in toy sales new Ryan’s World uploads created. It was a win-win scenario for all parties involved. The channel’s popularity soon exploded, and the rest is history.” As Kaji’s channel continues to grow, the audience will as well.